yay9 Privacy Policy
We take your privacy seriously. This policy explains exactly what data yay9 collects, why we collect it, and how we keep it safe.
About This Policy
This Privacy Policy ("Policy") describes how yay9 collects, uses, stores, and shares personal information when you use the yay9 platform at yay9.org, including all games, sports betting markets, payment services, promotions, and customer support (collectively, the "Platform"). By creating an account or using any part of the Platform, you confirm that you have read and understood this Policy and consent to the processing of your personal information as described.
yay9 is committed to protecting the privacy of all users of the Platform. We process personal data only for lawful purposes, retain it only for as long as necessary, and implement appropriate technical and organisational measures to keep it secure. This Policy applies to all Users of the Platform, regardless of whether they are registered account holders or visitors who have not yet created an account.
SSL Encrypted
256-bit SSL on every page and transaction.
Never Sold
Your data is never sold to third parties.
Your Rights
Access, correct, or delete your data anytime.
Contact Us
Privacy queries answered within 30 days.
1Information We Collect
yay9 collects personal information from you directly, automatically through your use of the Platform, and occasionally from third-party sources such as payment processors. The categories of information we collect are set out below.
Information You Provide Directly
- Full legal name and date of birth (required for account registration and age verification).
- Bangladesh mobile number and email address used to register and communicate with you.
- Identity documents submitted for KYC verification, such as National ID (NID) or passport.
- Communications you send to yay9 support, including complaint records and live chat transcripts.
Information Collected Automatically
- Device information including IP address, browser type, operating system version, and device model.
- Usage data including pages visited, time on site, games played, bets placed, and navigation paths.
- Session cookies and analytics identifiers used to maintain your login session and improve Platform performance.
Information from Third Parties
- Transaction confirmation data received from bKash, Nagad, Rocket, Upay, Visa, and Mastercard payment processors.
- Fraud-prevention and identity-verification data from third-party compliance service providers where used.
- Publicly available information that may be used to verify your identity or detect fraudulent activity.
2How We Use Your Information
yay9 uses the personal information it collects for specific, identified purposes. We do not process your personal data in ways that are incompatible with the purpose for which it was collected.
Account Management
We use your registration information to create and manage your yay9 account, verify your identity, process deposits and withdrawals, and communicate with you about your account status, transactions, and security alerts.
Platform Operation
We use device and usage data to operate, maintain, and improve the Platform, including diagnosing technical problems, optimising page load speeds for Bangladesh mobile connections, personalising game recommendations, and conducting A/B testing to improve the user experience.
Fraud Prevention and Security
We use identity, device, and transaction data to detect and prevent fraudulent activity, money laundering, unauthorised account access, bonus abuse, and other prohibited conduct. This includes automated monitoring of betting patterns, deposit and withdrawal behaviour, and account activity that may indicate suspicious behaviour.
Marketing Communications
Where you have consented to receive marketing communications, we use your contact details to send you information about yay9 promotions, bonuses, new games, and seasonal offers relevant to Bangladesh market events such as BPL cricket, Eid, and Pohela Boishakh. You may opt out of marketing communications at any time by contacting [email protected].
Legal and Compliance Obligations
We process personal data as required to comply with applicable legal and regulatory obligations, including responding to lawful requests from government authorities, conducting KYC and anti-money-laundering checks, and maintaining transaction records as required by applicable financial compliance standards.
3Legal Basis for Processing
The table below summarises the legal basis on which yay9 relies to process each category of personal data.
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of contract with the User |
| Payment processing and withdrawal verification | Performance of contract; legal obligation |
| Fraud detection and KYC compliance | Legal obligation; legitimate interests of yay9 |
| Marketing communications | Consent (freely given, withdrawable at any time) |
4Sharing Your Information
yay9 does not sell, rent, or trade your personal information to third parties. We share personal data with third parties only in the limited circumstances described below.
Payment Processors
We share transaction data with approved payment processors including bKash, Nagad, Rocket, Upay, Visa, and Mastercard to the extent necessary to process your deposits and withdrawals. These processors operate under their own privacy policies and are bound by data processing agreements with yay9 that restrict their use of your data to the specific purposes of processing your transactions.
Service Providers
We engage third-party service providers to support Platform operations, including identity verification providers, fraud detection services, cloud hosting infrastructure, and customer support platform software. These providers process personal data solely on yay9's instructions and are contractually prohibited from using your data for any other purpose.
Legal Requirements
yay9 may disclose your personal information to government authorities, law enforcement agencies, or regulatory bodies where required to do so by applicable law, lawful court order, or mandatory regulatory directive. Where legally permissible, yay9 will notify you of such disclosure prior to releasing your data.
5Payment Data and Financial Information
yay9 does not store full payment card numbers, bKash PINs, Nagad PINs, or other sensitive authentication credentials on its servers. When you make a deposit via bKash, Nagad, Rocket, or Upay, the transaction is processed directly through the relevant payment provider's secure gateway. yay9 receives only a transaction reference, the amount, and the confirmation status — not your full wallet credentials.
For withdrawals, yay9 verifies that the withdrawal destination matches the payment method used for the corresponding deposit and that the account holder's identity has been confirmed. This matching requirement is a security measure designed to prevent unauthorised withdrawals and ensure that funds are returned only to verified owners.
6Cookies and Tracking
yay9 uses cookies and similar tracking technologies to operate the Platform and improve your experience. This section explains what types of cookies we use and how you can manage them.
Essential Cookies
Essential cookies are strictly necessary for the Platform to function. They maintain your login session, remember your account preferences, and ensure that the Platform's security features operate correctly. Essential cookies cannot be disabled without significantly impairing your ability to use the Platform. These cookies do not require your consent as they are necessary for the contract between you and yay9.
Analytics Cookies
Analytics cookies collect aggregated, anonymised information about how Users interact with the Platform — for example, which pages are visited most frequently, how long Users spend on the Platform, and which game categories are most popular. This data helps yay9 understand user behaviour and improve the Platform. Analytics cookies are set only where you have consented to their use.
Managing Cookies
You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling analytics cookies will not affect your ability to use the Platform. If you clear cookies from your browser, your session will be terminated and you will need to log in again. Your browser's help documentation will explain how to manage cookies for your specific browser and device.
7Data Retention
yay9 retains personal data only for as long as is necessary for the purpose for which it was collected, or as required by applicable law. Account data is retained for the duration of your account plus a minimum of 5 years following account closure, in order to satisfy financial compliance record-keeping requirements. Transaction records are retained for a minimum of 5 years from the date of the transaction.
Customer support communications are retained for a minimum of 2 years from the date of the communication. Marketing consent records are retained for as long as you remain opted in to marketing communications, and for 1 year following any opt-out. Where data is no longer required for the purpose for which it was collected and no legal obligation requires its retention, yay9 will securely delete or anonymise the data.
8Your Privacy Rights
You have the following rights in relation to the personal data yay9 holds about you. To exercise any of these rights, please contact yay9 support at [email protected]. We will respond to all valid requests within 30 days.
Right of Access
You have the right to request a copy of the personal data yay9 holds about you, along with information about how it is being used. yay9 will provide this information in a clear, accessible format within 30 days of receiving a valid request. The first copy is provided free of charge; subsequent copies within a 12-month period may be subject to a reasonable administrative fee.
Right to Rectification
You have the right to request that yay9 correct any inaccurate personal data it holds about you, or complete any incomplete personal data. yay9 will action valid rectification requests promptly. Note that correcting certain data (for example, date of birth) may require you to provide supporting documentation.
Right to Erasure
You have the right to request the deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent and no other legal basis for processing exists, or where the data has been processed unlawfully. yay9 may be unable to fulfil erasure requests where retention of the data is required by applicable law (for example, financial transaction records subject to compliance retention requirements).
Right to Restrict Processing
You have the right to request that yay9 restrict the processing of your personal data in certain circumstances — for example, while the accuracy of the data is being disputed, or while an objection to processing is being assessed. Where processing is restricted, yay9 will continue to store the data but will not use it until the restriction is lifted.
Right to Object
You have the right to object to yay9's processing of your personal data where that processing is based on yay9's legitimate interests, including profiling for direct marketing purposes. Where you object to processing for direct marketing purposes, yay9 will cease that processing immediately. Where you object to other processing based on legitimate interests, yay9 will assess the objection and cease processing unless there are compelling legitimate grounds that override your interests.
9Security Measures
yay9 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include 256-bit SSL encryption across all Platform pages and transactions, secure password hashing, access controls limiting internal access to personal data on a need-to-know basis, regular security assessments, and encrypted storage of sensitive identity documents submitted for KYC purposes.
No method of electronic transmission or storage is 100% secure. While yay9 takes all reasonable precautions to protect your personal data, we cannot guarantee absolute security. In the event of a personal data breach that poses a risk to your rights and freedoms, yay9 will notify affected Users without undue delay and will take all appropriate steps to contain the breach and mitigate its effects.
10Third-Party Links
The yay9 Platform does not contain links to third-party websites. All links within the Platform navigate to pages within yay9.org. If you navigate away from yay9.org independently and visit a third-party website, please be aware that yay9 has no control over the privacy practices of those external sites. This Privacy Policy applies solely to data collected and processed by yay9 on the Platform.
11Children's Privacy
The yay9 Platform is intended exclusively for adults aged 21 and above. yay9 does not knowingly collect personal data from individuals under the age of 21. If yay9 becomes aware that personal data has been collected from a person under 21 years of age, yay9 will delete that data immediately and close the associated account. Parents and guardians who believe their child may have provided personal data to yay9 should contact [email protected] immediately.
12Changes to This Privacy Policy
yay9 may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or Platform features. When we make material changes to this Policy, we will update the effective date shown at the top of this page. Where the changes are significant, we will provide notice to registered Users via the email address or mobile number associated with their account.
Your continued use of the Platform after any update to this Policy constitutes your acceptance of the updated version. We encourage you to review this Policy periodically so that you remain informed about how yay9 protects your personal data. If you disagree with any changes to this Policy, you should stop using the Platform and may request deletion of your account by contacting [email protected].
13Contact and Data Enquiries
If you have any questions about this Privacy Policy, wish to exercise any of your privacy rights, or want to make a complaint about how yay9 has handled your personal data, please contact the yay9 support team using the details below.
Privacy Support Email
For all privacy enquiries: [email protected]
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